Resources / Types of Instagram Videos You Must Know About
In this blog, we have showcased the types of videos you can post on your Instagram, and the best practices for every type.
Published On: February 1, 2023
There was a time when our Instagram feed would be flooded with just photos of our friends and family. But nowadays, Instagram is no longer “just” a photo-sharing app. Along with photos, different types of videos, stories, and reels seem to appear on your Instagram feed. What’s going on in your feed?
From start-up companies to corporate giants, every business is busy building trust and long-lasting relationships with potential clients through Instagram video marketing. Even doctors are using Instagram to connect with current and potential patients. This comes as no surprise, as internet users are spending more time on Instagram than ever before.
As a doctor, why don’t you explore Instagram videos as a way to draw in new patients and increase your patient base? It can be used to promote your services, educate potential patients, and build your personal brand. Leverage Instagram Video Marketing to establish your brand and build relationships with present and future patients.
In this blog, we have showcased the types of Instagram videos doctors can make use of and the best practices for every type. Stay tuned till the end.
Instagram stories are captivating full-screen photos and videos that last for a single day. They can be used in lots of exciting and engaging ways to capture the audience’s attention. Aside from posting engaging visuals, Instagram stories are a great way to communicate meaningfully with potential audiences. You can urge people to interact with you by asking them a specific question or sharing a particular message through a story.
A story poll for a plastic surgeon
A story poll for a urologist
Instagram reels are another great way to engage your audience and reach new people as well. Short reels are at the center of social media right now. Reels allow people to showcase their creativity and get more followers. Instagram Reels allow users to create 15 to 90-second videos with added effects, audio, and text.
While short videos are currently dominating social media, some content, especially educational content can’t be finished within a few seconds. Since little or incomplete knowledge is dangerous, you can’t make it unnecessarily short. This is when Instagram feed videos come into play. Originally known as IGTV, Instagram Video allows users to make long videos up to 60 minutes in length.
These types of long-form videos are ideal for doctors who want to provide a detailed explanation of medical topics and procedures. For example; a plastic surgeon can post a video explaining the benefits of breast augmentation, a dentist can post a video about cavities and how to prevent them. Urologists can post an informative video on kidney stones, while gynecologists can post a video about women’s health and self-care. You can also use these videos to introduce your staff, answer frequently asked questions (FAQs), or talk about the latest developments in your field.
When it comes to establishing a personal connection with your audience or future patients, nothing can be better than going live on Instagram. Chat with your followers and audience live, host Q&A sessions, and announce new products or services. Remember to save the video after ending the live, as this will enable you to repurpose your content later.
In conclusion, Instagram video marketing is a powerful tool for doctors to reach out to potential patients and establish themselves as trusted experts. With the right strategies, doctors can use Instagram videos to draw in followers, increase visibility, and establish a powerful connection with their audience. This leads to more engagement and greater opportunities for patient education and conversations between the followers and other doctors.
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